Project Overview:

I led a full rebranding and redesign of my family’s jewelry store, transforming it into a contemporary luxury experience while preserving its heritage. The goal was to modernize the brand identity, enhance the in-store atmosphere, and create a cohesive visual language that reflects both craftsmanship and elegance.

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My Contributions:

• Developed a new brand identity including logo, color palette, and typography inspired by the precision and brilliance of fine jewelry.
• Redesigned the store’s interior layout and materials to emphasize warmth, sophistication, and spatial flow — combining modern minimalism with traditional detailing.
• Curated lighting, textures, and display systems to elevate product presentation and overall customer experience.
• Directed new photography, packaging, and visual communication to align all brand touchpoints.

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Results:

The rebrand positioned the store as a modern, high-end destination while retaining its trusted legacy. The new identity increased visibility, attracted younger clientele, and established a strong, consistent brand presence both in-store and online.